Why should we change our perspective on this phenomenon?
Most of us associate disinformation only with media and politics, and we are right – there are numerous examples of fake news and manipulation in these areas. However, we need to broaden our perspective and recognize that disinformation is a more complex phenomenon that can also be found in unexpected places. This broader perspective can help us understand disinformation and build resilience against it. When we recognize the connections between disinformation and stereotypes, understand the tools used by creators, and are aware of the consequences and manipulation techniques, we can change our beliefs and behaviors. We must be vigilant for disinformation everywhere, but we don’t need to be afraid of it because we are aware of it and know how to neutralize it.
In my article, I will provide a different perspective on disinformation. I will start by discussing stereotypes and exclusions and then delve into disinformation in the health sector, media, and politics, as well as its serious consequences in business and the prevalence of fake news in science. By highlighting the various contexts in which disinformation can occur, we can start considering strategies to counteract it. I believe the solution lies in fostering a responsible communication system that promotes critical thinking, encourages breaking out of filter bubbles, and advocates humility in ignorance. These approaches can help all of us in the fight against disinformation.
AUTHOR:
Katarzyna Bąkowicz
Assistant professor and lecturer in Journalism and Social Communication at SWPS University. Co-founder of the Central European Digital Media Observatory, where she conducts research in the field of disinformation and implements communication projects. Assessor of the European Fact-Checking Standards Network, member of the board of the Advertising Council. United Nations expert and head of the Working Group on Ethics and Responsible Communication. Strategist and consultant in business and media communication: creates and implements internal and external communication solutions. She supports the organization’s image activities in PR and CSR. Author and producer of radio and television programs in business and communication.
